Solve your biggest business problem: forever
Advisors report “attracting new clients” is their biggest business problem.
Supercharge your visibility, authority and traffic
Attract qualified clients fast!
The solution used by stars in your industry is PR: free publicity!
Helen Woodward
“Advertising is what you pay for, publicity is what you pray for.”
Tom Peters
“Personal branding is about doing good work and being recognized for it -locally, nationally or globally.”
Impact on Your Visibility:
Studies indicate that media exposure can lead to a 21% increase in awareness among better clients.
Jess A.*, a financial coach based in Seattle, was sought after by national news outlets for expert commentary on trends and forecasts.
Their appearances on regional networks and news websites solidified their reputation as a trusted authority in the major print media.
Source: Nielsen
Source: Fame Factory PR
PR opens up new opportunities:
Mark J.*, a financial advisor in Dallas, frequently spoke at industry conferences and events arranged by his PR rep, sharing his expertise on topics such as retirement income planning and tax-efficient investing.
His dynamic presentations and thought leadership contributions positioned him as a sought-after speaker and enhanced his professional reputation.
Source: Meltwater
Preference for Audience-Targeted Content:
Around 61% of decision-makers are more likely to do business with those brands that provide customized content.
Working with a PR rep lets you craft a focused message and speeds this up like lightning!
Source: Edelman
Smart ideas….
Sophia L*., a financial advisor in Vancouver, established a charitable effort with her PR rep, dedicated to financial literacy education for underserved communities.
Her personal time dedicated to these philanthropic efforts not only made a positive impact on society but also generated positive PR for her firm, showcasing her genuine commitment to social issues.
Source: Fame Factory PR
Increased Attention that converts
Ben N.*, a portfolio advisor in British Columbia, launched an innovative social media campaign with the help of his PR rep and focused on educating millennials about the importance of saving and investing for their future.
His creative content and engaging media presence garnered widespread attention and attracted a younger demographic to his practice.
Source: Fame Factory PR
Podcasts, webinars and guest articles…
These PR staples deliver ‘evergreen’ proof of the interviewee’s thought leadership for the longest period of time- longer than ads, social media and blogs.
Narinder V.* appeared on a podcast hosted by a tax accountant that still gets traffic 2 years later.
An ad or tweet would have long been forgotten.
The episode solidified his reputation with his target clients base and made closing easy.
Source: Fame Factory PR
Social Proof that converts
By hosting ONE well-known speaker, a PR-driven client and guest event was responsible for bringing in over 30 new clients and hundreds of millions of $ in new assets for one financial advisor, Nickie J.*
Social proof is when your friends or people you admire endorse something new to you. 69% of consumers trust what media and influencers say and recommend.
Source: Digital Marketing Institute
Source: Fame and Fortune PR
49% of consumers…
Say they depend on media and influencer recommendations. A PR rep connects you to these opportunities so you can focus on your business.
Source: Digital Marketing Institute
Easy Leads!
Say they depend on media and influencer By hosting one FREE PR-driven online Challenge a year, one coach, Andja M.* brings in over 400 new group coaching clients without paying any affiliates or any ad expenses.
A PR rep connects you to these opportunities so you can focus on your business.
Source: Digital Marketing Institute
Expanded Reach and Audience Engagement:
Media mentions in podcasts, magazines, and articles help professionals like financial advisors quickly reach a wider audience and engage with potential clients who may not have been previously aware of their services.
Source: Nielsen
Effectiveness of PR Strategies:
Businesses with effective PR strategies typically experience 30% higher levels of growth and profitability compared to those that do not prioritize PR efforts.
Source: PRSA
Increased visibility and credibility:
According to a survey conducted by Cision, 72% of consumers trust earned media more than traditional advertising, highlighting the importance of PR in building trust and credibility for financial advisors.
Source: Cision
Media want to tell great stories:
55% of journalists get at least a quarter of the stories they publish from PR reps for the interviewee.
Source: Meltwater
Your unique needs as …
A Financial Advisor
You care about:
helping your clients achieve the best safe, reliable, secure retirement and return.
You need:
Short and Sweet Lead Generation: Forget cold mail, cold email, and cold calling. Stick to WARMED UP leads for faster and easier results! ✨
You also need:
To reassure your Compliance Team that this won't upset regulators or Executives.
Start with:
The Easy Leads Perfect Starter Package- all done for you socials, blogs, PR outreach and newsletters with bonus media training and press kit, and more!
The Perfect Proof of Authority: Become an AUTHOR. Get an “Instant Expert” business book about you and authored by you (and our team) in 30 days for $997, fully published, your targeted client attractor, 100% compliant!
Build a healthy, vibrant social and media presence that delivers education and entertainment the right way to attract YOUR TARGET CLIENTS FAST! Guaranteed
Work with us because:
We have 25+ years of successful Financial Advisor marketing and compliance experience.
You’ve found the formula for getting your target clients- the Easy Leads PR Method.
We guarantee you’ll recover the cost of working with us in 6 months or less- or we will work for free for you until you do.
What is PR?
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PR agencies create publicity (free coverage, generally*) for individuals and companies by reaching out to persuade others to promote/ mention their clients and the clients target topics.
PR people are storytellers! They take interesting facts and advance the client’s message in the.media. Your message is targeted to opportunities online, on podcasts and in traditional media.
PR can be used to protect, enhance or build reputations through media outlets, social media, or self-produced communications.
A good PR practitioner will analyze the client organization, find the positive messages and translate those messages into positive stories for the media such a podcasts, radio, magazines, TV and online publishers.
This coverage, unlike ads or daily social media, is not fast-evaporating but “evergreen” and creates long lasting brand- and SEO- value so that you are discoverable, even “omnipresent” in your ta get audience’s mind.
When the news is bad, they can formulate the best response and mitigate the damage to effectively protect the client’s business.
*Paid coverage opportunities do exist from small to large. Depending on your goals short- and long-term, this might be a valid option for some companies.
So:
1. First,
We work with you to define your brand strategy. Who are you? What are your values? What is your mission? What do you want to shout to the world? How can we title what is special about your method?
2. Next,
Our excellent in-house team of brand strategists and writers develops carefully-crafted content that communicates your exact message for the masses.
3. Finally,
We activate the campaign by promoting your work to the press. This activation includes online, print, and broadcast media.
We focus on specific story angles - tailored to you and your needs - and target your specific audience.
By doing it this way, we make sure that consumers in your precise niche are in the know about your fantastic work.
What happens next?
You connect with people you are interested in working with. You turn networking – arising from our efforts – into conversions.
You are a trusted authority in your niche. And you build a strong foundation with which that authority can become strong, unfaltering, and unforgettable.
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A public relations specialist is an image shaper. Their job is to generate positive publicity for their client and enhance their reputation.
This is done through:
media interviews
podcast appearances
collaborations with influencers
articles writing about you
articles and quotes attributed to you, often drafted by us
books attributed to you, created with you by us
new speaking opportunities
event invitations, networking opportunities
awards you receive
They keep the public informed about the activity of businesses and business people, among other things like charitable work, new projects, new offers, new staff and also managing communication campaigns.
The tools include the following:
Article, blog, & business book publishing, award applications and speech writing
Write pitches about a firm and send them directly to journalists
Recommend special events designed for public outreach and media relations
Expansion of business contacts via personal networking or sponsoring at events
Writing and blogging for the SEO and digital PR
Find podcast and other interview opportunities for the client to build their reputation and client base faster.
Media Training
Arranging self-produced communications like your own podcast, zine or syndicated articles.
Crisis public relations strategies
Social media campaigns and strategies to address negative opinions online.
There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.”
Your media appearance or story has more credibility because it was independently presented by a trusted third party, rather than purchased.
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We guarantee you’ll recover the cost of working with us in 6 months or less- or we will work for free for you until you do.
We made the "Easy Leads PR Package"- for advisors and coaches only - to get you rapid PR results!
We promise you will earn back what you spend on us within 6 months.
If not, we will work for you for free until you do.
Packages and Pricing
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We co-ordinate:
your social media
your SEO content
your reputation online and
your media appearances
All-in-one in our Perfect Starter Package at $499USD /mo.
You get:
1) A deep diagnostic Q&A session to determine your current growth goals, values and long term targets.
2) Then a personalized Public Relations Plan that is unique to you and your business.
3) A customized Press Kit to jump start your preparation for bigger things.
4) 3 magnetic list building/ lead attracting templates for your best ‘lead magnet’ - create an irresistible freebie for each target niche with this never-miss formula!
5) Each month, 31 customized, topical seasonal social media content pieces for your selection of social platforms to educate and attract inquiries from social media
6) Each month, 5 weekly SEO Blogs (human, not AI written) so you get found on Google because you address the questions people search AND execute your best ideas in public.
7) Each month, a minimum of 25 professional local and national media outreaches OR influencer outreach OR a combo for collaborations, podcasts, guest blogging, magazine, radio and TV so you get evergreen links to support your authority to those Googling you and free publicity!
8) Each month, 5 weekly inquiry-attracting email messages/newsletters for your client or lead magnet mail list that get read so you nurture and convert those leads to clients!
9) Beginner’s Media Training
We won’t let you go in unprepared! Let us know if you need preparation or rehearsal or training. This covers the ESSENTIALS for appearing prepared, calm and staying on message even if surprises occur- we practice for that! (1x training session per new client)
10) Monthly Reporting Calls to circle back to your goals and the plan!
All $499/mo USD, min 3 month commitment required (paid monthly)
*Limited time offer
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Let Us Ghostwrite the Perfect Qualified Client Attracting Business Book in Your Name in 30 Days!
1) Become the Instant Expert to YOUR UNIQUE TARGET audience with your own business book!
In just ~3 hours of strategic interview time, we will develop a 100 page book for your business in 30 days.
It’s meant to attract hot leads like kids to a campfire!
Additional support from Fame Factory PR helps you create a book that really captures people attention. A personal strategy call completes the package with advice to start collecting leads faster!
You get:
A strategic 60 minute pre-planning and outline call
Up to 75 minute book recording
Narrative format
Cover design
PDF version, Amazon listing, Kindle and physical version.
One free annual update when you’re ready
10 printed copies
A 30-minute post-publishing PR strategy call with our lead press relations specialist
It can be physically printed or we can just make it saleable digitally on Amazon, B&N, etc.
Suitable as a marketing magnet, compliant with all regulations and positioning you FOREVER as the Instant Expert in your niche to your audience.
2) A Custom Press Kit to make sure you’re ready for every new opportunity!
3) Beginner’s Media Training - so your promote your book fully prepared for anything!
4) Irresistible Lead Magnet development- we will customize your Book Funnel to attract new leads like a magnet!
5) (optional) A one page website for book!
All for $997 USD, includes everything from development to publishing. Copyright is yours in full.
BONUS: a $600 USD discount on 12 months of Starter PR Package!!
Book Now
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1) Professional Press Kit to make sure you’re ready for every opportunity! Customized to you
$150 USD/individual
2) Each month, 31 customized, topical seasonal Social Media content pieces for the platforms of your choice so you get inquiries
$100 USD/mo
3) Each month, 5 SEO Blogs (human, not AI written) so you can be found on Google answering the questions people search. Min 1000 words each.
$250 USD/mo* limited time offer
4) Beginner’s Media Training
We won’t let you go in unprepared! Let us know if you need preparation or rehearsal or training. This covers the ESSENTIALS for appearing prepared, calm and staying on message even if surprises occur- we practice for that!
$197 USD/ person
We make it simple for you
PR is:
easy, fun, effective
long-lasting visibility
long-lasting authority
and “evergreen” traffic & sales momentum
Specialized Affordable Plans for:
Financial Advisors
Coaches
Unleash Your Personal Brand's Potential with PR Magic!
Ever wondered how to skyrocket your business without breaking the bank?
Witness the power of Public Relations (PR).
This powerhouse marketing tool not only boosts your brand's visibility but does so in the most cost-effective way possible.
We sprinkle a touch of PR magic over you to elevate your presence in the digital world and media space.
Ready to stand out from the crowd without blowing your budget?
Get the spotlight on your brand with PR and watch your business shine like never before!
Have more questions?
Check our FAQs or send us an email!
Get full content ghostwriting for tweets, posts, blogs, articles, & business books that entice future clients to contact you!
